Today I’m working on my presentation for the How to Use Mobile Coupons in Tourism webinar next week. There are so many great reasons for a local business to use mobile coupons. They are quick to create and send — no weeks or months of dealing with designers, printing and mailing or newspaper insertions. Having a slow day? In 5 minutes you can send out a mobile promotion and have customers coming in the door.
From the users perspective they are easy too. Just get a mobile coupon via text message, show it to the cashier and save money. Mobile coupons are also being included with apps and mobile wallets for smartphones. Either way, any mobile phone customer can take advantage of savings with mobile coupons. Justin Montgomery of Mobile Marketing Watch summed it up:
“People love saving money, and having the ability to acquire, store and redeem coupons directly from a device we all carry around with us everywhere we go is a powerful thing.”
According to statistics compiled by Microsoft Tag the use of mobile coupons has risen from 6.5% of all cell phone users in 2010 to 9.5% in 2011. This trend is expected to continue. When just looking at smartphone users, 20% currently redeem mobile coupons and 30% will likely redeem them in 2013.
View the entire Infographic here
Considering the ease of use for both the business and the customer, and the growing popularity of mobile coupons, now is the time for your businesses to jump on this powerful marketing medium.
Yes I think mobile coupons are really great and now mobile coupons are being included with apps for smartphones which is indeed good.
Mobile coupons are poised to be the next big thing in 2012, the uptake on redemption is already incredibly successful and participating retailers are only beginning to realize the potential.
Hi Scott, thanks for stopping by. That is true, mobile coupons are going to explode in 2012 along with everything mobile!
mobile coupon use for local business and online shopping.now is the time for our business to grow on powerful marketing medium. mobile phone accessoriesvistt http://www.mobilebooth.co.uk.
thanks